The aim of creating short-form content for DYOR Exchange was to go viral on social media with creating meme content and also high quality branded animation videos.

The challenge was that DYOR did not have a presence on Tiktok, Youtube and the Instagram account had only a few hundred followers and very low engagement.

Our goal was to produce at least 96 videos and post the across 6 accounts (3 branded accounts and 3 meme accounts) on Youtube, Instagram and Tiktok.